2.1 In this Section 2 we have set out: (a) the general categories of personal data that we may process; (b) the purposes for which we may process personal data; and (c) the legal bases of the processing.

2.2 We may process data about your use of our website and services (“usage data”). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency, and pattern of your

service use. The source of the usage data is Google Analytics. This usage data may be processed for the purposes of analysing the use of the website and services. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services.

2.3 We may process your personal data provided in the course of using our services (“service data”). The source of the service data is you or your employer. The service data may be processed for operating our website, providing our services, ensuring security, maintaining backups, and communicating with you. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business or the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

2.4 We may process information contained in any enquiry you submit to us regarding goods and/or services (“enquiry data”). The enquiry data may be processed for the purposes of offering, marketing, and selling relevant goods and/or services to you. The legal basis for this processing is consent.

2.5 We may process information relating to our customer relationships, including customer contact information (“customer relationship data”). The customer relationship data may include your name, employer, job title or role, contact details, and information contained in communications between us and you or your employer. The source of the customer relationship data is you or your employer. This data may be processed for managing our relationships, communicating, keeping records, and promoting our products and services to customers. The legal basis for this processing is our legitimate interests, namely the proper management of our customer relationships.

2.6 We may process information related to transactions, including purchases of goods and services with us (“transaction data”). This data may include your contact details, card details, and transaction details. The transaction data may be processed to supply purchased goods and services and keep proper records of those transactions. The legal basis for this processing is the performance of a contract between you and us, taking steps at your request to enter such a contract, and our legitimate interests, namely proper administration of our website and business.

2.7 We may process information you provide to us to subscribe to our newsletter (“notification data”). The notification data may be processed for sending you relevant notifications and/or newsletters. The legal basis for this processing is consent or the performance of a contract between you and us and/or taking steps, at your request, to

enter into such a contract.

2.8 We may process information in or relating to any communication you send to us (“correspondence data”). This data may include communication content and metadata associated with communications made using website contact forms. Correspondence data may be processed for communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely proper administration of our website and business and communications with users.

2.9 We may process any of your personal data identified in this policy where necessary for establishing, exercising, or defending legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights, and the legal rights of others.

2.10 We may process any of your personal data identified in this policy if necessary for obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The legal basis for this processing is our legitimate interests, namely proper protection of our business against risks.

2.11 In addition to the specific purposes outlined in this Section 2, we may process any of your personal data where necessary for compliance with a legal obligation or to protect your vital interests or those of another person.